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Messaging Privacy Policy

PRIVACY POLICY

Effective Date: 4/6/2026

1. Introduction
Thrive Orthopedics ("we," "us," or "our") respects your privacy and is committed to protecting your personal and health information. This Privacy Policy explains how we collect, use, and safeguard your information when you register for our Equinus Brace Treatment Protocol automated messaging service via our website or QR code.

Because we provide these services in conjunction with your prescribing healthcare provider, we act as a "Business Associate" under the Health Insurance Portability and Accountability Act (HIPAA). We are committed to protecting your Protected Health Information (PHI) in accordance with federal law.

2. Information We Collect
When you scan the QR code included with your medical device and opt-in to our 90-day care instruction program, we collect the following information:

  • Personal Contact Information: Your mobile phone number and name.

  • Opt-in Data: Records of your explicit consent to receive automated SMS/RCS messages, including your acknowledgment regarding unencrypted communications.

3. How We Use Your Information
We use the information we collect strictly for healthcare operations and treatment support, specifically to:

  • Deliver your 90-day Equinus Brace Treatment Protocol instructions.

  • Provide automated reminders on how to safely use, wear, and maintain your device.

We do not use your health information or phone number for marketing purposes.

4. SMS Opt-In Data and Third-Party Sharing (Strictly Prohibited)
Thrive Orthopedics strictly protects your mobile contact information. No mobile information will be shared with third parties or affiliates for marketing or promotional purposes. All other categories of data sharing exclude text messaging originator opt-in data and consent; this information will absolutely not be shared with any third parties.

We only share your data with secure, HIPAA-compliant service providers (such as our secure messaging platform, Twilio) solely for the purpose of delivering the care instructions you requested, under a strict Business Associate Agreement (BAA).

5. Data Security & HIPAA Compliance
We implement industry-standard administrative, physical, and technical safeguards to protect your PHI. Your data is stored in encrypted, secure databases. However, by opting into our SMS program, you acknowledge that standard SMS text messaging is inherently unencrypted. While our databases and messaging servers are secure, the texts sent to your cellular device could be intercepted or viewed by unauthorized parties who have access to your phone.

6. Data Retention
We retain your information only as long as necessary to fulfill the 90-day treatment protocol, comply with our legal obligations under HIPAA, resolve disputes, and enforce our agreements.

7. Your Rights
Depending on your location, you may have the right to request access to, correction of, or deletion of your personal information. To exercise these rights or to revoke your consent for messaging, please contact us. You may opt out of the SMS program at any time by replying STOP to any of our messages.

8. Contact Us
If you have any questions about this Privacy Policy or our data practices, please contact us at:

  • Email: sales@thriveorthopedics.com

  • Phone: (484) 442-0494

  • Mailing Address: Thrive Orthopedics, 387 Ridge Pointe Dr, Carmel, IN 46032